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What Works (and What Doesn’t) for Netflix on Facebook

Netflix is one of the largest and most recognizable brands worldwide and serves over 167 million paid subscribers. It may be surprising to find that even they have some challenges when it comes to managing their social media – specifically, their Facebook. Read through to find out what works (and what doesn’t) for them on Facebook. 

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How Netflix Beat Disney+… Barely

If you have been following my blog thus far (if not, check out my last two posts here and here), you know we’ve been doing a deep dive into Netflix’s use of social media. Today, I decided to switch it up and compare Netflix to one of it’s biggest and newest competitors – Disney+. The results were surprisingly similar, and both companies seem to be following the same formula on Facebook. Let’s take a look at who is the superior streaming service on social media.

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3 Ways to Tweet like Netflix

In my last post, I discussed some of what was helping and hurting Netflix’s performance on Facebook. Today, I thought I’d take a look and see how they’re doing on other social platforms. Unfortunately, I wasn’t surprised to see that they continued to not engage with their followers at all. That’s not the only way that Netlfix is mirroring their practices from Facebook onto Twitter. Let’s take a look and see how you can tweet just like one of the largest brands in the world.

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