In my last post, I discussed some of what was helping and hurting Netflix’s performance on Facebook. Today, I thought I’d take a look and see how they’re doing on other social platforms. Unfortunately, I wasn’t surprised to see that they continued to not engage with their followers at all. That’s not the only way that Netlfix is mirroring their practices from Facebook onto Twitter. Let’s take a look and see how you can tweet just like one of the largest brands in the world.
Utilize unique images, gifs, and memes that are engaging to your audience
According to Hannah Jordan’s blog, Netflix has a great strategy for using exclusive trailers and clips on Twitter. Just because Twitter allows you to use 280 characters, doesn’t mean you have to use them all! No one likes a wordy tweet – especially when a picture or short video will do the job better. You know what they say, a picture is worth a thousand words! Also, using images and other media is a great way to catch the eye of the “casual scroller.” We all know those people who just mindlessly scroll through their feed stopping to read a tweet only every so often. Well, images and videos are more likely to make someone stop and actually look at what you’re tweeting.
Post only during the times that will get you the most engagement
This is something from their Facebook strategy that carried over to their Twitter feed, as well. If you can remember my last post, Netflix only posted during what is widely considered the best time which, according to Sprout Social, the best times to tweet are between 8 a.m. and 4 p.m., Monday–Friday. In addition, Meltwater states that you should be tweeting at least 10 times a day to ensure the highest reach of your content. Hannah Jordan found that Netflix itself was only tweeting three times a day. However, they were consistently retweeting throughout the day. We previously applauded Netflix for their use of only original content on Facebook, so do we think this is seen as a negative for them on Twitter? Or do you think using other people’s is more acceptable on Twitter as opposed to Facebook?
Absolutely don’t interact with your followers in the comments. Don’t even consider it!!
Unfortunately, their lack of direct engagement with their followers on Facebook is something we’re seeing once again on Twitter. Beyond the retweets, it’s like Netflix has completely forgotten their followers are real people they can interact with. Sources like Hubspot consistently talk about how engaging with your audience is absolutely necessary in order to create a loyal community.
So, what do you think? Are you already using any of the strategies we see in Netflix’s social media performance? Did you notice anything I may have missed that you think we should discuss? Let me know in the comments below!
valward 