If you have been following my blog thus far (if not, check out my last two posts here and here), you know we’ve been doing a deep dive into Netflix’s use of social media. Today, I decided to switch it up and compare Netflix to one of it’s biggest and newest competitors – Disney+. The results were surprisingly similar, and both companies seem to be following the same formula on Facebook. Let’s take a look at who is the superior streaming service on social media.
Both brands are king at original content
The biggest similarity between Netflix and Disney+ on Facebook is that they harness their ability to post original videos and photos. We talked before and the Search Engine Journal explains in “Facebook’s Best Practices For Increasing Video Reach” that Facebook’s algorithm actually promotes content it deems as original. This means that your post is more likely to reach a greater number of people if you take the time to find new and interesting videos and photos to post. Both brands accomplish this well, however, Netflix does has the edge by posting exclusive behind-the-scenes info and interviews with cast members and show creators. Disney+ just stuck with clips and trailers from the shows and movies featured on their platform.
But neither brand builds on customer engagement
Once again, we’re seeing very little effort put into engagement with their fans in the comments. Regardless of what experts like Sprout Social says in their post, 7 Steps to an Effective Facebook Marketing Strategy, many brands don’t seem to see the value in replying to followers. Unfortunately for Disney+, this issue is even more relevant because their comment section is riddled with customer complaints. At least Netflix seemingly makes the effort to remove customer complaints from the comments.
Who has the better About page?
The one area where there is no question that Netflix beat out its competitor is in the About section. Sources like Sprout social in How to build a Facebook business Page that attracts customers tells us that it’s vital that a company has a fully completed information page. Don’t get me wrong, Netflix’s could still use some work but, at least they have more information than what I’m assuming is the bare minimum to start a business page on Facebook.
So, what do you think? Do you agree that Netflix should be the winner? Let me know in the comments below and check out Nicole’s blog on Disney+’s social media if you’re interested in learning more!
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